Our Story

Since 1920 — Quality Passed Through Generations

Nour El-Deen's journey started from the heart of Tanta city, as a small passion to provide authentic food products with an unforgettable taste. Over more than a hundred years, we have become a trusted brand for every Egyptian household, with products that combine authenticity and quality.

Today, through our multiple branches, we work to provide the best fresh and imported food products, with full commitment to serving our customers and meeting their needs with the highest quality standards.

"Since 1920.. we maintain the taste of authenticity in every product we offer."

"The name was chosen to signify the antiquity and heritage of the commercial establishment, so we found nothing better than the face of Nour El-Deen (the great grandfather) to be our identity for the high quality we provide that does not change over time."